Film Exhibition and Consumption
Exhibition
- Is the retail branch of the film industry.
- What the exhibitor sells is the experience of film because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box office success and, more importantly, the reception of films.
Multiplexes
- Cineworld and Odeon are the two biggest here
- In america there are a lot more choices
- There are very strong laws in America about the separation of production companies and exhibitors
Independent Theatres
- Picture house
- Apollo went out of business
- The percentage film hire figure can be anywhere between 25% and 60% of box office and a minimum guarantee fee’
Note taking on clips about marketing
- post, adverts, local paper, website with film schedule, social media, posters wherever they can put it. printed distributed in the region. email news letter, to try and boost subscribers, will shift dew to new technology, two way discussion
Interesting facts and stats
- Of the to 200 films released in cinemas worldwide over the last decade, no fewer than 34 were based on stories and characters created by British writer
- The total public funding of film amount to around £260 million a year, including film production, tax relief, lottery funding and broadcasters’ investments
- Every person watches an average of 81 films a year. 80% of those viewing are on television.
- Cinemas only account for 3.5% of total film viewing the rest is ‘home entertainment’
- In 2011 the Uk had 716 cinemas with 3671 screens
- 62% of the population grows to the cinema at least once a year, 19% goes at least once a month
The Home entertainment market
- This is a thriving part of the industry esp here in the UK. We buy or rent 350 million films a year and is worth close to £2.5billion a year
- 30% boost in the digital market in 2014
- People prefer to own £1.43 billion
- Growth in video rental
- In 2014 22million brought a video while only 16 million visited the cinema, 7.5 rented a video
- Million sellers, Frozen, Desolation of Smaug, the lego movie and catching fire
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