Notes

Synergy and Convergence

Technical Convergence

Effects

Producers?

• Easier to reach audience but more tricky to make money
• More work to create content that works on all devices 
• Harder to stop piracy
• Money making for companies, tie in with other companies/apps

Audience?

• Export more, must be available on all devices 
• More media to consume 
• Makes piracy easier 
• Need to have the latest versions to play content 
• Money, expensive to buy and we are always wanting new content 
• Engaging less in life
• Create own content

Cross Media Convergence

• ‘Hardware and software coming together across media, and companies coming together across similar boundaries. This make the distinction between different types of media and different media industries increasingly dubious.’ Julian McDougall

The combining of old and new media

• Film which you can see at the cinema (old) or download via Netflix, Amazon, act (new)
• Advertising a film in a newspaper/trailer (old) and online (new) via a scavenger hunt

The combining of two or more mediums 

• Film industry working with the music industry
• Video game industry working with the film industry 
• Magazines subscriptions linked to films

Media Synergy

• Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.
• Sometimes this involves looking outside the conglomerate 
• Different to media convergence because media convergence is based on combining at least 2 different parts of the media industry whereas synergy can be 2 agents from any industry.
• Often works best when uses very different industries.
• Overall the effect created is larger that if they act independently
• Distribution company+online organisation+retail organisation= larger effect on release method

Definitions

Cross media convergence- hardware and software coming together across media, and also companies coming together

Technical Convergence- The advancement in technology

Synergy- the cooperation between two or more organisations, to create a better end product

Notes

Film Exhibition and Consumption

Exhibition

• Is the retail branch of the film industry.
• What the exhibitor sells is the experience of film because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box office success and, more importantly, the reception of films.

Multiplexes

• Cineworld and Odeon are the two biggest here
• In america there are a lot more choices 
• There are very strong laws in America about the separation of production companies and exhibitors

Independent Theatres

• Picture house
• Apollo went out of business
• The percentage film hire figure can be anywhere between 25% and 60% of box office and a minimum guarantee fee’

Note taking on clips about marketing

• post, adverts, local paper, website with film schedule, social media, posters wherever they can put it. printed distributed in the region. email news letter, to try and boost subscribers, will shift dew to new technology, two way discussion

Interesting facts and stats

• Of the to 200 films released in cinemas worldwide over the last decade, no fewer than 34 were based on stories and characters created by British writer
• The total public funding of film amount to around £260 million a year, including film production, tax relief, lottery funding and broadcasters’ investments
• Every person watches an average of 81 films a year. 80% of those viewing are on television.
• Cinemas only account for 3.5% of total film viewing the rest is ‘home entertainment’
• In 2011 the Uk had 716 cinemas with 3671 screens 
• 62% of the population grows to the cinema at least once a year, 19% goes at least once a month

The Home entertainment market

• This is a thriving part of the industry esp here in the UK. We buy or rent 350 million films a year and is worth close to £2.5billion a year
• 30% boost in the digital market in 2014
• People prefer to own £1.43 billion
• Growth in video rental
• In 2014 22million brought a video while only 16 million visited the cinema, 7.5 rented a video
• Million sellers, Frozen, Desolation of Smaug, the lego movie and catching fire

Notes

The american industry from servais_coulber

Notes

Film studies notes from servais_coulber

The Kings Speech

The king's speech from servais_coulber

Marketing: The Imitation Game

Marketing the immitation game from servais_coulber

Morgan Freeman

Morgan freeman from servais_coulber